RIEDO coiffure offers personalized consultations, premium hair care, and a range of beauty treatments. With salons in Bösingen, Laupen, Tafers, Düdingen, and Kerzers, they offer a comprehensive range of services for optimal hair care. The focus is on personalized haircuts and individual consultations aimed at promoting the health of both hair and scalp. A highlight of the experience is the range of signature beauty rituals, enhanced by relaxing scalp massages and fragrant essential oils that create a unique sense of well-being. At RIEDO coiffure, care is combined with relaxation and indulgence to offer a break from everyday life.

They also offers consultations for alternative hair solutions for wigs and any hair replacement solutions. Various illnesses or their treatments can lead to hair loss, such as during chemotherapy. Marc Riedo, Managing Director of RIEDO coiffure, knows: “When hair falls out, the soul suffers too.” Clients are advised with calmness and discretion when selecting the right hair replacement, appropriate makeup, or special skincare products for the face during chemotherapy.

RIEDO coiffure is part of riedogroup AG, a family-owned company dedicated to the hairdressing tradition since 1972. The riedogroup AG has around 70 employees, including 12 apprentices. The company also operates the Boutique Prune in Fribourg.

Marc Riedo is continuing the hairdressing tradition in the third generation. He took over the management of four existing businesses from his parents, Arnold and Marianne Riedo. In 2005, at the request of Hans-Peter Aerni, he took over the renowned Aerni Bern salon, where he also completed his hairdressing apprenticeship. In 2006, Marc Riedo transformed the listed former Art Nouveau hotel at Aarbergergasse 60 in Bern into a new salon within a very short time. Starting with 25 employees at the time, the stylish premises are now brought to life by over 40 talented professionals.

Since 2008, AERNI has also been located in the VICTORIA-JUNGFRAU Grand Hotel & Spa in Interlaken. With Jan Riedo joining in 2018 as a hairdresser and representative of the fourth generation, the hairdressing tradition continues to this day.