Your public relations agency in Berne
Brand Positioning and Refinement
Before a brand can express itself, it must know its identity.
Effective communication needs a solid foundation. If you want to make an impact externally, you need clarity within your organisation: about your own stance, your own values and the story behind your brand. This is exactly where we come in; before the first press release is written, before a social media strategy is developed, and sometimes even before a name has been decided upon.
Why we offer brand development services
In our work as a PR agency, we regularly find that communication goes nowhere. Not because there is no story, but because the foundation is unclear. The positioning is vague, the brand architecture has evolved rather than been deliberately designed, and the language is replaceable. In such cases, effective PR starts one step earlier. Drawing on this experience, we now also support companies in developing and refining their brand essence.
How we work
We kick off with a discussion and an analysis of your existing communications. This is followed by a structured process which, depending on the complexity, can take anywhere from a few weeks to several months. The outcome is a brand essence document that doesn’t end up gathering dust in a drawer, but is immediately applicable – serving as the foundation for PR, your website, your public image and internal guidance.
If needed, we can support you with the implementation afterwards: with PR, with developing a communications strategy, or with coordinating external partners.
We are currently working on several projects relating to brand essence and positioning, which are now in the implementation phase. We will share updates on these here as soon as they are completed.
What we mean by this
Brand core development is not a theoretical construct for us, but a specific process with a clear outcome: a document that serves as a compass for all future decisions, from visual identity and brand voice to the structure of our offering.
Depending on the initial situation, our work involves clarifying a company’s positioning and distinction in the market, defining its values and stance, developing or revising its brand architecture (particularly for companies with multiple offerings or target groups), establishing a linguistic identity and tone of voice, and ensuring consistency with the visual design in collaboration with design partners.
Who is it for?
This service is intended for companies that are about to relaunch, reposition themselves or take a step towards growth. We often work with businesses in the hospitality, catering and lifestyle sectors — in other words, industries where brand identity can be experienced first-hand: in the environment, in the service and in the language used.