{"id":122089,"date":"2023-04-14T12:52:31","date_gmt":"2023-04-14T10:52:31","guid":{"rendered":"https:\/\/www.estherbeck.ch\/portfolio\/no-bullsht\/"},"modified":"2025-07-01T16:17:29","modified_gmt":"2025-07-01T14:17:29","slug":"no-bullsht","status":"publish","type":"portfolio","link":"https:\/\/www.estherbeck.ch\/fr\/portfolio\/no-bullsht\/","title":{"rendered":"\u00abNo Bullsh!t\u00bb"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;60&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;119706&#8243; back_position=&#8221;center center&#8221; overlay_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;173817&#8243; back_size=&#8221;cover&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;197684&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;206948&#8243; el_class=&#8221;heading_line&#8221;]En bref[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-614401&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;213924&#8243;]\u00abNo Bullsh!t\u00bb[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;408944&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; mobile_height=&#8221;380&#8243; uncode_shortcode_id=&#8221;152688&#8243;][vc_gallery el_id=&#8221;gallery-842408&#8243; medias=&#8221;119579,119580,119585,119811,119812,119813,119584&#8243; gutter_size=&#8221;2&#8243; media_items=&#8221;media|lightbox|original&#8221; screen_lg=&#8221;480&#8243; screen_md=&#8221;320&#8243; screen_sm=&#8221;&#8221; images_size=&#8221;three-two&#8221; single_overlay_opacity=&#8221;50&#8243; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; uncode_shortcode_id=&#8221;134443&#8243; items=&#8221;eyIxMTkxODBfaSI6eyJzaW5nbGVfd2lkdGgiOiIxMiJ9LCIxMTk1NzlfaSI6eyJzaW5nbGVfd2lkdGgiOiIxMiJ9fQ==&#8221;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; border_color=&#8221;accent&#8221; border_style=&#8221;solid&#8221; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;166757&#8243; css=&#8221;.vc_custom_1679562366356{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 36px !important;padding-right: 36px !important;padding-bottom: 36px !important;padding-left: 36px !important;}&#8221; border_color_type=&#8221;uncode-palette&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; sticky=&#8221;yes&#8221; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;710271&#8243;][vc_column_text uncode_shortcode_id=&#8221;129553&#8243; el_class=&#8221;download_link&#8221;]<\/p>\n<h4>Actuellement<\/h4>\n<p>[\/vc_column_text][vc_button size=&#8221;link&#8221; link=&#8221;url:https%3A%2F%2Festherbeck.ch%2Fnewsroom%2F|title:Espace%20pour%20les%20m%C3%A9dias|target:_blank|&#8221; icon=&#8221;fa fa-newspaper-o&#8221; uncode_shortcode_id=&#8221;183920&#8243;]Newsroom[\/vc_button][vc_button size=&#8221;link&#8221; link=&#8221;url:mailto%3A%20contact%40estherbeck.ch|target:_blank|&#8221; icon=&#8221;fa fa-envelope-o&#8221; uncode_shortcode_id=&#8221;179517&#8243;]Contactez-nous[\/vc_button][vc_button size=&#8221;link&#8221; link=&#8221;url:https%3A%2F%2Fnobullshit.care%2F|target:_blank|&#8221; icon=&#8221;fa fa-home-outline&#8221; uncode_shortcode_id=&#8221;151133&#8243;]No Bulsh!t GmbH[\/vc_button][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;4&#8243; mobile_width=&#8221;0&#8243; zoom_width=&#8221;0&#8243; zoom_height=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;125702&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;210124&#8243; el_class=&#8221;heading_line&#8221;]Nous pr\u00e9sentons nos clients[\/vc_custom_heading][vc_custom_heading text_color=&#8221;accent&#8221; heading_semantic=&#8221;h3&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;105052&#8243; text_color_type=&#8221;uncode-palette&#8221;]No Bulsh!t GmbH[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text uncode_shortcode_id=&#8221;131829&#8243;]Derri\u00e8re ce label au nom provocateur, on trouve la jeune entrepreneuse Nicole Blum. Elle a jet\u00e9 les bases de sa startup avec une production propre de cr\u00e8mes d\u00e9odorantes dont elle faisait cadeau aux membres de sa famille ainsi qu&#8217;\u00e0 ses amis. Son id\u00e9e commerciale \u00e9tait ainsi n\u00e9e : des produits sans \u00ab Bullshit \u00bb &#8211; sans \u00ab foutaises \u00bb &#8211; en revanche avec des ingr\u00e9dients de grande qualit\u00e9. <span data-ccp-props=\"{\"201341983\":0,\"335559740\":276}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Nicole Blum (43) a fond\u00e9 sa propre marque de cosm\u00e9tiques \u00e0 l&#8217;automne 2019. Apr\u00e8s avoir r\u00e9alis\u00e9 2500 produits \u00e0 la main, elle a pris la d\u00e9cision de tout miser sur \u00ab No Bullsh! t\u00bb. <\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":276}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\">Elle s&#8217;est install\u00e9 un laboratoire dans la vieille ville d&#8217;Aarau dans lequel elle n&#8217;arr\u00eate pas de d\u00e9velopper de nouveaux produits. En automne 2020, sa boutique en ligne a re\u00e7u le prix \u00ab Digital Commerce Award \u00bb dans la cat\u00e9gorie startup.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":276}\"> <\/span><\/p>\n<p><strong>La gamme de produits de \u00ab No Bullsh!t \u00bb<\/strong><span data-ccp-props=\"{\"201341983\":0,\"335559740\":276}\"><br \/>\n<\/span><span data-contrast=\"auto\">Outre les parfums solides, la marque propose des cr\u00e8mes d\u00e9odorantes, un soin pour les l\u00e8vres, un savon pour les mains, une huile de soin pour les cheveux et la barbe, un rouleau pour les yeux, des gels de douche, de tout nouveaux shampoings et accessoires \u2013 tous ces produits en diff\u00e9rentes senteurs et g\u00e9n\u00e9ralement sans parfum. Tous ces produits sont disponibles sur la boutique en ligne et aupr\u00e8s de nombreux partenaires commerciaux tels que la cha\u00eene de magasins Alnatura, affili\u00e9s \u00e0 Migros, la cha\u00eene Import Parfumerie, les boutiques en ligne Farmy.ch, Amorana et Brack.ch ainsi que des drogueries et des concept-stores s\u00e9lectionn\u00e9s.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":276}\"> <\/span><\/p>\n<p><span data-contrast=\"auto\"><strong>1 % du produit de la vente est revers\u00e9 \u00e0 des projets d&#8217;utilit\u00e9 publique<\/strong><\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":276}\"><br \/>\n<\/span><span data-contrast=\"auto\">Nicole Blum fait don d&#8217;un pour cent de ses recettes annuelles \u00e0 des organisations sp\u00e9cialement s\u00e9lectionn\u00e9es par elle. Diff\u00e9rentes organisations peuvent en \u00eatre b\u00e9n\u00e9ficiaires \u2013 certaines g\u00e9rant des projets nationaux, d&#8217;autres internationaux. Elle pr\u00e9sente chaque ann\u00e9e le projet s\u00e9lectionn\u00e9 dans son blog. \u00ab 1 % for the Planet \u00bb est un mouvement global qui inspire les entreprises et les individus \u00e0 soutenir des solutions environnementales gr\u00e2ce \u00e0 des adh\u00e9sions annuelles et d&#8217;autres actions quotidiennes.<\/span><span data-ccp-props=\"{\"201341983\":0,\"335559740\":276}\"> <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;100&#8243; gutter_size=&#8221;100&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;649771&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; 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shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;214399&#8243;][vc_button button_color=&#8221;color-xsdn&#8221; size=&#8221;link&#8221; btn_link_size=&#8221;h3&#8243; btn_link_underline=&#8221;btn-underline-out&#8221; custom_typo=&#8221;yes&#8221; font_family=&#8221;font-555555&#8243; font_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;141847&#8243; button_color_type=&#8221;uncode-palette&#8221; link=&#8221;url:https%3A%2F%2Fno.bulshit.care|target:_blank|&#8221;]En savoir plus[\/vc_button][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00abNo Bullsh!t\u00bb &#8211; cosm\u00e9tiques naturels fabriqu\u00e9s en Suisse<\/p>\n","protected":false},"author":2,"featured_media":124090,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"portfolio_category":[139],"class_list":["post-122089","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-clients"],"_links":{"self":[{"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/portfolio\/122089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/comments?post=122089"}],"version-history":[{"count":12,"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/portfolio\/122089\/revisions"}],"predecessor-version":[{"id":124890,"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/portfolio\/122089\/revisions\/124890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/media\/124090"}],"wp:attachment":[{"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/media?parent=122089"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/portfolio_category?post=122089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}