{"id":121715,"date":"2023-05-11T08:01:18","date_gmt":"2023-05-11T06:01:18","guid":{"rendered":"https:\/\/estherbeck.ch\/media-relations-2\/"},"modified":"2026-04-09T10:49:14","modified_gmt":"2026-04-09T08:49:14","slug":"media-relations-2","status":"publish","type":"page","link":"https:\/\/www.estherbeck.ch\/fr\/media-relations-2\/","title":{"rendered":"Relations avec les m\u00e9dias"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;120886&#8243; back_position=&#8221;center center&#8221; overlay_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;30&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;353681&#8243; back_size=&#8221;cover&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;197684&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;190320&#8243; el_class=&#8221;heading_line&#8221;]Agence de relations publiques \u00e0 Berne[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-614401&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;704865&#8243;]Relations avec les m\u00e9dias[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;658927&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;538293&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;476879&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;155119&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;194132&#8243; el_class=&#8221;heading_line&#8221;]Votre Agence de RP \u00e0 Berne[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;576027&#8243;]Relations avec les m\u00e9dias[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text uncode_shortcode_id=&#8221;108908&#8243;]<strong>Connect\u00e9s, qualifi\u00e9s, et efficaces<\/strong><\/p>\n<p>Une communication avec les m\u00e9dias r\u00e9ussie se fonde sur la confiance, le timing et la pertinence. Gr\u00e2ce \u00e0 des contacts \u00e9tablis de longue date et \u00e0 un solide r\u00e9seau dans le paysage m\u00e9diatique suisse et de la r\u00e9gion DACH, nous pla\u00e7ons vos messages l\u00e0 o\u00f9 ils auront le plus d\u2019impact. Nous connaissons les exigences des r\u00e9dactions d&#8217;aujourd&#8217;hui, tant sur le fond que sur la structure. Nous savons quelles histoires trouvent un \u00e9cho, comment les contenus doivent \u00eatre pr\u00e9sent\u00e9s et quel est le moment opportun pour les publier.<\/p>\n<p>Qu&#8217;il s&#8217;agisse d&#8217;un expos\u00e9 de fond, d&#8217;un reportage exclusif, d&#8217;un communiqu\u00e9 de presse ou d&#8217;un \u00e9v\u00e9nement : nous d\u00e9terminons de mani\u00e8re strat\u00e9gique ce <strong>qui<\/strong> doit \u00eatre communiqu\u00e9, <strong>comment<\/strong> le pr\u00e9senter, \u00e0 <strong>qui<\/strong> le proposer, <strong>o\u00f9<\/strong> le placer au mieux et <strong>quel<\/strong> est le moment id\u00e9al pour le faire.<\/p>\n<p>C&#8217;est ainsi que l&#8217;on cr\u00e9e une pr\u00e9sence m\u00e9diatique et des relations qui ne attirent pas l&#8217;attention \u00e0 court terme, mais qui \u00e9tablissent une confiance \u00e0 long terme.[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;121640&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;102410&#8243;][vc_column_text uncode_shortcode_id=&#8221;446485&#8243;]<strong>Notre approche : <\/strong><strong>R\u00e9fl\u00e9chir de mani\u00e8re strat\u00e9gique. Organiser. Placer. <\/strong><\/p>\n<p>Notre travail se fonde sur trois principes :<\/p>\n<ul>\n<li>Un positionnement pr\u00e9cis<br \/>\nNous mettons en avant votre message de brand et d\u00e9finissons les th\u00e8mes qui importent pour vos groupes de dialogue dans la r\u00e9gion DACH.<\/li>\n<li><strong>Relations presse s\u00e9lectives<\/strong><br \/>\nPas de pertes de couverture. Nous publions vos articles de mani\u00e8re s\u00e9lective dans les m\u00e9dias de r\u00e9f\u00e9rence adapt\u00e9s et les publications sp\u00e9cialis\u00e9es appropri\u00e9es.<\/li>\n<li><strong>Entretenir des relations durables<\/strong><br \/>\nLes relations publiques reposent sur la confiance. Nous \u00e9tablissons des relations durables avec les journalistes, les leaders d&#8217;opinion et nos partenaires.<\/li>\n<\/ul>\n<p><strong>Les relations publiques exigent une touche subtile. C&#8217;est exactement ce que nous offrons. <\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;120886&#8243; back_position=&#8221;center center&#8221; overlay_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;30&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;353681&#8243; back_size=&#8221;cover&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-121715","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/pages\/121715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/comments?post=121715"}],"version-history":[{"count":24,"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/pages\/121715\/revisions"}],"predecessor-version":[{"id":125703,"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/pages\/121715\/revisions\/125703"}],"wp:attachment":[{"href":"https:\/\/www.estherbeck.ch\/fr\/wp-json\/wp\/v2\/media?parent=121715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}