{"id":121714,"date":"2023-05-11T08:01:18","date_gmt":"2023-05-11T06:01:18","guid":{"rendered":"https:\/\/estherbeck.ch\/media-relations-2\/"},"modified":"2026-07-02T14:56:37","modified_gmt":"2026-07-02T12:56:37","slug":"media-relations","status":"publish","type":"page","link":"https:\/\/www.estherbeck.ch\/en\/media-relations\/","title":{"rendered":"Media Relations"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;120886&#8243; back_position=&#8221;center center&#8221; overlay_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;30&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;353681&#8243; back_size=&#8221;cover&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;197684&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;190320&#8243; el_class=&#8221;heading_line&#8221;]Public Relations Agency in Berne[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;fontsize-614401&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;704865&#8243;]Media Relations[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;658927&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;538293&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;476879&#8243;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;155119&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;194132&#8243; el_class=&#8221;heading_line&#8221;]Your PR agency in Berne[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;576027&#8243;]Media Relations[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_column_text uncode_shortcode_id=&#8221;108908&#8243;]<strong>Well-connected, skilled, efficient<\/strong><\/p>\n<p>Successful media relations are based on trust, timing and relevance. Thanks to well-established contacts built up over many years and a strong network within the Swiss and DACH media landscape, we position your topics precisely where they will have the greatest impact. We understand the requirements of today\u2019s editorial teams, both in terms of content and structure. We know which stories resonate, how content needs to be presented, and when the time is right for placement.<\/p>\n<p>Whether it\u2019s a background report, an exclusive story, a press release or an event: we use a strategic approach to decide <strong>what<\/strong> to communicate, <strong>how<\/strong> to present it, <strong>who<\/strong> to share it with, <strong>where<\/strong> it\u2019s best placed, and what\u2019s the right time to do so.<\/p>\n<p>This is how media coverage and relationships are built that do not merely attract short-term awareness, but build up long-term trust.[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;121639&#8243; media_width_percent=&#8221;100&#8243; uncode_shortcode_id=&#8221;354951&#8243;][vc_column_text uncode_shortcode_id=&#8221;446485&#8243;]<strong>Our approach: <\/strong><strong>Be strategic. Take charge. Position. <\/strong><\/p>\n<p>Our work is based on three fundamental values:<\/p>\n<ul>\n<li><strong>Accurate positioning<\/strong><br \/>\nWe refine your brand message and identify the key topics for your audience groups in the DACH region.<\/li>\n<li><strong>Tailored media relations<\/strong><br \/>\nNo wasted coverage. We place your stories strategically in suitable leading media channels and relevant special-interest publications.<\/li>\n<li><strong>Building lasting relations<\/strong><br \/>\nPR is all about building trust. We build long-term relationships with journalists, opinion leaders and partners.<\/li>\n<\/ul>\n<p><strong>PR requires a subtle touch. That&#8217;s exactly what we offer. <\/strong>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;120886&#8243; back_position=&#8221;center center&#8221; overlay_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;30&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;353681&#8243; back_size=&#8221;cover&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-121714","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/pages\/121714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/comments?post=121714"}],"version-history":[{"count":18,"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/pages\/121714\/revisions"}],"predecessor-version":[{"id":125697,"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/pages\/121714\/revisions\/125697"}],"wp:attachment":[{"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/media?parent=121714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}