{"id":121701,"date":"2021-03-19T08:59:11","date_gmt":"2021-03-19T07:59:11","guid":{"rendered":"https:\/\/estherbeck.ch\/uber-uns\/"},"modified":"2026-06-30T14:08:26","modified_gmt":"2026-06-30T12:08:26","slug":"team","status":"publish","type":"page","link":"https:\/\/www.estherbeck.ch\/en\/team\/","title":{"rendered":"Team"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;124685&#8243; back_position=&#8221;center center&#8221; overlay_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;23&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;891808&#8243; back_size=&#8221;cover&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;0&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;197684&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;115834&#8243; el_class=&#8221;heading_line&#8221;]Public Relations Agency in Berne[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;fontsize-614401&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;148832&#8243;]Team[\/vc_custom_heading][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-lxmt&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;133564&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;538293&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221; uncode_shortcode_id=&#8221;165069&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;622180&#8243;][vc_custom_heading heading_semantic=&#8221;p&#8221; text_size=&#8221;&#8221; text_weight=&#8221;400&#8243; text_transform=&#8221;uppercase&#8221; uncode_shortcode_id=&#8221;776502&#8243; el_class=&#8221;heading_line&#8221;]ESTHER BECK PR in Berne[\/vc_custom_heading][vc_custom_heading heading_semantic=&#8221;h4&#8243; text_size=&#8221;h1&#8243; text_weight=&#8221;400&#8243; uncode_shortcode_id=&#8221;104162&#8243;]As a bridge to the media, we support you in the area of internal and external communication[\/vc_custom_heading][vc_empty_space empty_h=&#8221;1&#8243;][vc_empty_space empty_h=&#8221;1&#8243;][vc_button button_color=&#8221;accent&#8221; hover_fx=&#8221;outlined&#8221; border_width=&#8221;0&#8243; uncode_shortcode_id=&#8221;426116&#8243; button_color_type=&#8221;uncode-palette&#8221; link=&#8221;url:%23|&#8221;]Contact Us[\/vc_button][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;196664&#8243;][vc_single_image media=&#8221;124699&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;four-three&#8221; uncode_shortcode_id=&#8221;370489&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;295642&#8243; el_class=&#8221;post-seaction&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;bottom&#8221; gutter_size=&#8221;4&#8243; style=&#8221;light&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;107707&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;914526&#8243;][vc_single_image media=&#8221;123110&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;118719&#8243;][vc_custom_heading text_size=&#8221;h4&#8243; text_weight=&#8221;500&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;152067&#8243; subheading=&#8221;Managing Director&#8221;]Esther Beck[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;105617&#8243;]<\/p>\n<div>\n<p>Esther Beck is the founder and owner of Esther Beck PR, a boutique public relations agency based at the Zytglogge in Bern. Since 2009, she has advised companies and individuals in the fields of hospitality, gastronomy, lifestyle, beauty, and sustainability communication\u2014working with a clear focus on the DACH region.<\/p>\n<p>Her path into the PR industry began in 2000, when she took on the role of PR Director for the VICTORIA-JUNGFRAU Grand Hotel &amp; Spa in Interlaken and for Mandarin Oriental Luzern (formerly Palace Luzern). In 2004, she co-founded her first agency together with a journalist, before building today\u2019s agency in 2009 with Esther Beck PR. These milestones still shape her way of working: Esther Beck combines strategic thinking with a deep understanding of the industries she serves. She knows the mechanisms of Switzerland\u2019s and the international media landscape\u2014as well as the specific communication requirements that hospitality brands, gastronomy businesses, and lifestyle companies have.<\/p>\n<p>As a PR consultant, Esther Beck follows an approach based on sustainable positioning rather than short-term attention. For her, great public relations starts with listening: What story does a brand carry? Which values lie behind it? And where are the places\u2014media outlets, platforms, opinion leaders\u2014where this story can generate real resonance? This strategic, journalistic approach sets her work apart from classic agency PR.<\/p>\n<p>In recent years, Esther Beck has deliberately expanded her range of services: she also supports companies in developing and sharpening their brand core\u2014from positioning and brand architecture to linguistic and visual identity. This step is driven by the belief that effective communication only works on a clearly defined foundation. She is currently accompanying multiple projects in this area that are in the implementation phase. In addition, her offering includes the development of social media strategies, as well as the conception and execution of brand collaborations. Especially in hospitality PR and gastronomy communication, she combines editorial instincts with a network built over many years\u2014spanning journalists in Switzerland, Germany, and Austria. She is supported by a small team that shares her values: care, discretion, and genuine interest in the people behind the brands.<\/p>\n<p>Alongside her agency work, Esther Beck shares her knowledge: she teaches PR at the Swiss Institute of Business Economics (SIB) in Bern. Working with young people and exchanging ideas in the classroom are for her not a side task, but part of her self-understanding: sharing knowledge instead of keeping it to herself. Esther Beck is a Certified PR and Communication Expert SAQ and is registered in the professional directory BR of the Swiss Public Relations Association SPRV.<\/p>\n<p>Esther Beck lives and works in Bern. She intentionally leads her agency as a boutique firm\u2014personal, independent, and with the ambition of finding not the loudest, but the most effective communication for every mandate. When she isn\u2019t traveling for clients, Esther Beck\u2019s favorite role is that of a host\u2014at her own table, with something freshly baked, and stories from places in Europe that are still waiting to be discovered. Her drive is as simple as it is demanding: making what matters visible. Nothing more, nothing less.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;110212&#8243;][vc_single_image media=&#8221;121615&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;three-two&#8221; alignment=&#8221;center&#8221; uncode_shortcode_id=&#8221;522645&#8243;][vc_custom_heading text_size=&#8221;h4&#8243; text_weight=&#8221;500&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;389697&#8243; subheading=&#8221;PR and Project Coordinator&#8221;]Monika Buchser[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;126876&#8243;]<\/p>\n<div>\n<p>Monika Buchser is a PR and project coordinator at Esther Beck PR, a boutique public relations agency based at the Zytglogge in Bern. Since 2019, she has supported the agency in implementing PR and communication projects for companies and brands in the fields of hospitality, gastronomy, lifestyle, beauty, and sustainability\u2014focusing on Switzerland and the DACH region.<\/p>\n<p>Her professional background combines organization, communication, and technology. With her long-standing experience in marketing, administration, and project coordination, she ensures that PR mandates are carried out efficiently, with strong structure, and with a high level of reliability. She plans and coordinates media activities, supports campaigns and events, and makes sure that strategic communication work translates into precise day-to-day execution.<\/p>\n<p>Her career began in international hospitality at the Victoria-Jungfrau Grand Hotel &amp; Spa in Interlaken, where she completed her commercial training. Further roles in tourism and marketing\u2014among others at Schilthornbahn AG and in industry\u2014have given her a broad understanding of different sectors and their specific communication needs. Monika Buchser completed additional training in project management for trade fairs and events, including a SAWI diploma. This profile is complemented by her long experience in notarial services as well as in compliance and back-office coordination.<\/p>\n<p>As a PR coordinator, Monika Buchser works closely with Esther Beck and supports mandates across the entire process chain. Her particular strength lies in turning strategic concepts into functioning operations\u2014precisely, discreetly, and with a strong eye for detail.<\/p>\n<p>In parallel to her work at Esther Beck PR, Monika Buchser works at a fintech company in Bern. There, she is responsible for internal IT, Microsoft 365 management, as well as administrative processes. This additional perspective in a technology-driven environment shapes her way of working: solution-oriented, structured, and with a clear understanding of digital infrastructure and efficient workflows.<\/p>\n<p>Beyond her professional work, Monika Buchser volunteers in communication efforts aimed at increasing the visibility of women\u2019s sports. This commitment highlights her understanding of how important targeted communication is for socially relevant topics. Monika Buchser lives between Thun and Bern and works in multiple languages\u2014German, French, and English. She combines local roots with confidence in an international setting, helping ensure that public relations are implemented effectively in the day-to-day reality of each mandate\u2014quietly, but decisively.<\/p>\n<\/div>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;30&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;accent&#8221; overlay_alpha=&#8221;95&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;105212&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;201711&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;4&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; border_color=&#8221;color-xsdn&#8221; border_style=&#8221;solid&#8221; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;801666&#8243; border_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;451907&#8243; text_color_type=&#8221;uncode-palette&#8221;]How we work[\/vc_custom_heading][vc_custom_heading text_color=&#8221;color-xsdn&#8221; uncode_shortcode_id=&#8221;197517&#8243; text_color_type=&#8221;uncode-palette&#8221;]\u00abWe maintain open and transparent communication and strive to achieve the best for our clients\u00bb[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; back_color=&#8221;color-wayh&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column width=&#8221;1\/1&#8243;][vc_gallery el_id=&#8221;gallery-18997768&#8243; type=&#8221;carousel&#8221; carousel_lg=&#8221;3&#8243; carousel_md=&#8221;3&#8243; carousel_sm=&#8221;1&#8243; thumb_size=&#8221;one-one&#8221; gutter_size=&#8221;0&#8243; media_items=&#8221;media|nolink|original,icon&#8221; carousel_interval=&#8221;5000&#8243; carousel_navspeed=&#8221;400&#8243; carousel_loop=&#8221;yes&#8221; stage_padding=&#8221;0&#8243; single_overlay_opacity=&#8221;50&#8243; single_overlay_anim=&#8221;no&#8221; single_text_anim=&#8221;no&#8221; single_image_anim=&#8221;no&#8221; single_padding=&#8221;2&#8243; single_border=&#8221;yes&#8221; items=&#8221;e30=&#8221; uncode_shortcode_id=&#8221;609747&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-wvjs&#8221; overlay_alpha=&#8221;75&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; uncode_shortcode_id=&#8221;121181&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243; uncode_shortcode_id=&#8221;177507&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;668314&#8243;]Partnerships[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;127745&#8243;]We maintain long-term partnerships. In the areas of text, image, translation, social media, photography, and web design, we benefit from an extensive network.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;206467&#8243;]Scope of activity[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;740428&#8243;]We work with media from the German-speaking Switzerland and the French-speaking Switzerland, as well as in Germany and Austria.[\/vc_column_text][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/3&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; text_weight=&#8221;300&#8243; uncode_shortcode_id=&#8221;165981&#8243;]Memberships[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;105432&#8243;]Esther Beck, owner and managing director of the agency, is a established professional member (BR) of PR Suisse (SPRV), a member of the Bern Public Relations Society (BPRG), and a Certified PR and Communication Expert SAQ.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;50&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;5&#8243; bottom_padding=&#8221;5&#8243; back_image=&#8221;124685&#8243; back_position=&#8221;center center&#8221; overlay_color=&#8221;color-nhtu&#8221; overlay_alpha=&#8221;23&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;891808&#8243; back_size=&#8221;cover&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-121701","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/pages\/121701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/comments?post=121701"}],"version-history":[{"count":30,"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/pages\/121701\/revisions"}],"predecessor-version":[{"id":125808,"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/pages\/121701\/revisions\/125808"}],"wp:attachment":[{"href":"https:\/\/www.estherbeck.ch\/en\/wp-json\/wp\/v2\/media?parent=121701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}